The 9th International Conference on Persuasive Technology

2014 Special Theme

Persuasive, motivating, empowering videogames


Adding game elements is one of the most challenging, acclaimed and updated strategy to turn any information and communication technology application into a system that persuades, motivates, and empowers users to take action.
This year the conference builds bridges between persuasion and videogames, serious games, and game-based learning communities; a special session of the program will be devoted to these issues and prominent representatives will be invited. Designing game and gamification will be explored as processes creating persuasive products and generating new empowering features for interactive technologies.
If you are a researcher or practitioner who works at designing, developing or evaluating persuasive games or you are studying persuasion through play, this is the perfect time to participate in the conference.